PD Strategies Blog

There are many businesses with a good business plan and a sound marketing plan but if they don’t know why they are in business of what business they are in the are missing a key ingredient. Surprisingly, many businesses cannot say why they are in business, nor can they articulate their basic business foundation and founding principles. Why you are running the business is more important than how you run it. Any successful business needs to have vision—that is what the business will look like when it is successful. Your vision is your dream and as the song goes, you have to have a dream if you want to have a dream to come true. Your values are even more important. These are your ideals you live by. These are your non negotiables. If you know why you are in business, if you have a vision, and you have values you...

How do you become an employer of choice? You need a great employer brand and a positive Employee Value Proposition (EVP). Your brand is made up of pillars which are your values. Culture influences every area of the organization. It affects the public and customer perception, but it also affects the way people do their jobs and their connection to the mission and values of the organization. In short, an organization’s culture is seen in actions and behaviors which model the values it lives by. Your hiring process must support your culture. One organization lays out on of their cultural pillars this way: “We very carefully guard who gets to be an associate in our organization.” This organization looks at values, attitudes, and behaviors in making staff selections in addition to those skills needed to perform the job. Unfortunately, we find that managers tend to make hiring decisions by looking at...

Values are more important than anything else when selecting team members. While having different skills and ideas brings strength to a team, it is imperative that the team shares the same values. Are you clear about what you value? If you know your core values and stand behind them, you can set goals with confidence. Your values will help you with your WHY. Moreover, your why is much more important than your how. How many businesses can say why they are in business or articulate their basic business foundation? You might be surprised at how few really can. Any successful business needs to have vision—that is what the business will look like when it is successful. Your vision is your dream. You must have a dream if you want to have a dream to come true. Your core values are of greater importance than vision. These are the ideals that you...

Behavioral competencies are more important the functional job competencies. Organizations that leverage behavior competencies create cultures of performance and success.   And Peter Drucker is alleged to have said that culture eats strategy for lunch. This means the without the culture including vision, values, people who share those values and doing the right thing; then your strategy is not worth the paper it is printed on. In Good to Great Jim Collins explains that building a great organization is as simple as “Getting the right people on the bus, the wrong people off the bus, and the right people in the right seats.” It may be simple but it’s not easy. You will need to change the way you hire people. Unfortunately, all too often owners and hiring managers tend to make hiring decisions by looking at background in the industry, jobs held before, and job history. Significant time is spent...

The most successful organizations hire people with shared values and who match the culture of the organization. While it is very important to hire the people that have the core competencies it is just as important that each new hire shares the organizations values. It is a mistake to hire a candidate based solely on experience. Most experienced managers will attest to the fact that most of the terminations occur not because of skills but because of attitude and values. In Westchester County New York I have worked with many industries ranging from real estate, construction, retail, service and hospitality, nonprofit, and manufacturing. I have made the same observation in all of these industries. Those running the business believe that their industry is different from others, so unique that the primary requirement is industry background. Because of that mindset I have seen many bad candidates hired and many qualified candidates screened...

You want the truth? “You can’t handle the truth!” This well-known line was uttered by Jack Nicholson in the move, A Few Good Men. This line hits a little too close to home for some organizations. While some organizations ask themselves what they can do to help their organizations align there are others that this it is always the wrong people and that they (the organizational leadership) know what is right. Would you get defensive if an outside consultant asked you questions to get to the root cause of your problems? It is easier for companies with retention problems, for example, to focus on compensation issues. But, according to Gallup around 30% of employees are engaged at work. That means that 70% are not engaged in their jobs at your company. Recently Gallup released a new survey on employee engagement. When I read the commentary I could see that engagement is...

Have you been hitting roadblocks in your business? As I listen to many owners of businesses from restaurants to manufacturing to non-profits they are looking to remove the roadblocks and move forward. If any of these comments sound familiar, then you might have roadblocks in your organization. Our sales are flat. We can’t get our employees motivated We have high staff turnover. We are getting more customer complaints. We have new competition. These are several very key problems and there could be many more. Yet for each of these problems there is a root cause. The problems can be solved by being proactive rather than being reactive. How many people recognize these problems as symptoms? Those who do make the mistake of attacking and treating the symptoms. However, it is a mistake to put all your effort into treating these symptoms. Many reactive business leaders take this approach. For example, the...

Are you reading one page of a book but your staff is on a different page? Worse than that, are they even reading the same book? In other words, are you taking a course of action, asking your staff to follow then turning and finding no one there? The best way to see that this does not happen is to make sure that you are a focused leader, that you empower your engaged employees, that they will in turn create loyal customers leading to growth and success. Focused Leader - You may be the owner, the manager, or CEO but that does not mean you are seen as the leader. You appoint yourself CEO but your team will follow you if you are the leader.   As manager you can influence the process through which people recognize your leadership. You do this by creating an environment where people will join your team....

The culture of your company matters. In order to have a vibrant culture refers there needs to be shared values, attitudes, standards, and beliefs. This culture is routed in company vision, values, and goals. These are the company’s success drivers. They are most important when hiring a new employee. You make a big mistake when you select people based primarily on experience while ignoring the cultural fit. I work largely with privately held and family held businesses. But in that arena I have worked with many industries ranging from real estate, construction, retail, service and hospitality, nonprofit, and manufacturing. I have made the same observation in all of these industries. Those running the business believe that their industry is different from others, so unique that the primary requirement is experience. Because of that mindset I have seen many bad candidates hired and many qualified candidates screened out. The hiring manager is...